Advertising on 13WHAM-TV and Rochester's CW

Advertise with 13WHAM and Rochester's CW, on Rochester's FIRST and ONLY local news broadcast in crystal-clear High Definition!

13WHAM-TV and Rochester's CW offer unrivaled reach for your promotional messages through a combination of television, the internet, e-mail and mobile platforms that no other local media can match.

  • 13WHAM-TV (ABC/digital 13.1/cable 13/HD cable 1013) local airtime
  • Rochester's CW (cable 16/digital 13.2) local airtime
  • 13WHAM.com (includes CWRochester.com) website advertising
  • Mobile.13WHAM.com
  • Award winning creative/production services

13WHAM-TV and Rochester's CW

Who better to deliver a local audience than the most trusted local television brand? 13WHAM is the unquestioned television news leader in Greater Rochester. WHAM’s staff of sales professionals are the most experienced in the region and take pride is creating customized advertising plans to meet advertiser needs. Rochester's CW offers advertisers the ability to reach a diverse television audience. The combination of 13WHAM AND Rochester's CW OFFERS A LARGE AND UNIQUE AUDIENCE TO PROMOTE YOUR BRAND.

For a customized advertising plan please contact the Advertising Professionals at WHAM today:

Chuck Samuels VP & General Manager 585-321-2210 email Chuck
David DiProsa Director of Sales 585-321-2229 email David
Mark Zeger National Sales Manager 585-321-2230 email Mark
Marilynn Garbarino Local Sales Manager 585-321-2228 email Marilynn
Polly Hendricks Digital Sales Manager 585-321-2204 email Polly
Steve Synesael Account Executive 585-321-2237 email Steve
Suzanne Roberts Account Executive 585-321-2236 email Suzanne
Brian Medoro Account Executive 585-321-2227 email Brian
Anita Chazan Account Executive 585-321-2238 email Anita
Rachel Fromm Account Executive 585-321-2235 email Rachel
Jeffrey Starkweather Sales Marketing Director 585-321-2240 email Jeffrey
 
13WHAM-TV & Rochester's CW Advertising Opportunities

By including the internet in your advertising programs, you significantly expand your coverage to include a large, dedicated audience seeking local news and information 24 hours a day, 7 days a week on the number one television website in Rochester.

13WHAM-TV and Rochester's CW offer a wide variety of innovative advertising formats and packages including:

Banner Advertising
13WHAM.com offers banner ad options to fit any advertising need, budget and creative form. We support static or animated GIFs, JPGs, as well as rich media advertising formats;
  • Leaderboard banners (728x90)
  • Big Box (300x250)
  • Page peel
  • Expanding ads
With millions of page views each month, your advertising message will be seen by a large and dedicated audience.
13WHAM.com Ad Examples
Content Sponsorships
Target a specific interest group with your advertising message on 13WHAM.com. By placing your banner or rich media advertisement on a specific page or group of pages within 13WHAM.com, we ensure your message always reaches its intended audience.
Pre-Roll Video Advertising
Online video lets your dynamic message reach an ever-growing audience. Your :10 or :15 announcement airs before 13WHAM’s news, sports or video stories on 13WHAM.com. With hundreds of thousands of video clips viewed each month on 13WHAM.com, your video ad provides the best opportunity for your message to be seen and heard.

13WHAM.com Ad Examples
Long-form Video Ads
When used in conjunction with a banner advertisement, a long-form video ad is a unique opportunity to deliver your promotional message free of the time constraints imposed by pre-roll videos or other rich media aids.
Example: Anderson Power Systems
E-mail SponsorshipsE-mail Newsletter Sponsorships
13WHAM delivers news and weather updates by e-mail to thousands of people every day. Composed entirely of subscribers who have specifically requested to receive messages, 13WHAM’s e-mail list delivers your advertisement and website link straight to the inboxes of potential customers.

Mobile Advertising
Wireless mobile content is one of the fastest growing media formats and mobile 13WHAM.com is already at the forefront, delivering up-to-the-minute news and weather updates to cell phones, iPhone and iPad, Android smartphones and tablets, and other mobile platforms. By placing your advertisement on 13WHAM’s News and Weather mobile apps, as well as our mobile site --mobile.13wham.com—you can differentiate yourself by putting your message in front of an audience of tech-savvy consumers. Combine your advertisement with a click-to-call function and potential customers can easily and directly contact your business.

We support a .JPG and .GIF, as well as third-party HTML tags:

  • iPhone & Android (320x50)
  • iPad (728x90)
Seek It LocalSeek It Local
As part of a local directory promoting businesses online, you will be part of the area’s top TV website and two diverse TV station audiences combining to create a cost effective way to market your business. TV is the single most powerful advertising medium and the internet is the fastest growing way to reach people. The results of this combination will produce results for you and your business through Seek It Local!

For more information on how you can advertise with 13WHAM.com and CWROCHESTER.com, contact:

Polly Hendricks
Digital
Sales Manager
585-321-2204
Email Polly


Video Production/Creative Services

13WHAM and Rochester's CW is an all-digital production department winner of many national and regional awards including New York Emmy, TELLY, Iris, and New York State Broadcasters Award for Excellence “Best Locally Produced Commercial”.

Featuring the newest “state-of-the-art” linear and non-linear edit suites as well as digital location production. We also offer a full art department, insert studio (with Chroma Key area), tape (DVCPro, BetaSP, VHS, Super VHS, Hi8) DVD duplication, music libraries, sound effects libraries (20th Century Fox, Disney, Universal, Saul Zaentz, etc.) Real time closed captioning, on staff producers/writers, video archives, with an affordable cost effective rate card.

Field Production
  • Cameras
    • Panasonic AJ-D910WA
    • 16:9 / 4:3 DVCPro
    • DVCPro 50 with synchro scan (for shooting PC screens)
    • DVCPro 50 Recorder
  • Teleprompter (High resolution, full color)
  • Lighting, portable featuring Lowell & Arriflex
  • Jib arm, studio doorway dolly, filters, wired and wireless microphones

Three State-of-the-art Post Production Edit Suites include:
  • Full video compositing using After Effects
  • Incite Non-Linear Editing
  • Layered key channels for chroma keying
  • Motion Tracking
  • 3D "Virtual" sets for talent chroma keying
  • Full 3D Capabilities using Cinema 4D
  • DVD Authoring with complete motion menus and animation
  • DVCPro50, BetaSP, DVD, VHS

For more information on video production and creative services, contact:

Craig Heslor
Production Director
585-321-2290
Email Craig

 

Sinclair Broadcasting and its stations do not discriminate in advertising contracts on the basis of race or gender. Any provision in any order or agreement for advertising that purports to discriminate on the basis of race or gender, even if handwritten, typed, or otherwise made a part of a particular contract, is hereby rejected and void.

 
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