Sean, Whenever I'm asked for my phone number at a store, I just tell them it's unlisted, whether it is or not. Donna

Sean— Great question! And one to which I can provide you an answer. When I worked at Linens 'N Things, that was our protocol. I admit, I did not like it—we were even ‘graded’ on how many #’s we were successful at obtaining!--, but at least when someone asked me why I asked for it, I could tell them. “We don’t sell it; we use it to send you coupons.” Using the “reverse look-up” feature of the white pages, LNT could then find the corresponding address & add it to their mailing list.” For those who chose to use their work or cell #, however, their # was of no use to us. Or them. That all said, personally, I’m still in favor of the old-fashioned sign-up pad for those who wish to be on a mailing list…the customer provides limited information & it’s at their request, not the cashier’s. That, to me, is a win-win for both parties involved.