(AP) - Walmart is kicking off its holiday sales rush at 8 p.m. on Thanksgiving night - its earliest start ever.
The deals kick into high gear at 8 p.m. and new offers will be introduced at 10 p.m. followed by more discounts offered on Black Friday at 5 a.m.
While the holiday shopping season traditionally kicks off on the day after Thanksgiving, known as Black Friday, the push to sell Christmas presents and other items has been moving earlier and earlier in recent years.
So far, Walmart is only being matched this year by Sears - whose leaked Black Friday ad also indicates an 8 p.m. Thursday opening.
