Los Angeles -- All traces of Kodak are being removed from the theater that, up until recently, bore its name.
On Thursday, crews covered up signs bearing the company's name ahead of Sunday's Academy Awards. It comes a day after the building's owners announced that the theatre will be referred to as the Hollywood and Highland Theatre during the broadcast.
Earlier this month, a bankruptcy judge released Kodak from its naming rights contract for the theater. It would have cost Kodak more than $30 million over the next nine years to keep its name on the theater.
The Academy Awards will be broadcast live on Sunday on 13WHAM. Red carpet coverage begins at 7 p.m.