Vote2012

VOTE 2012: NY-25th Race Heats Up With 1st Attack Ad

Vote 2012
Vote 2012
Reported by: Sean Carroll
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Updated: 9/13/2012 10:13 am

Monroe County, N.Y. --- Before Wednesday, a Congressional race dubbed by many as one of the most “closely watched” in the country offered most everyone - little to watch.

That changed with the release of an attack ad by the Rep. Louise Slaughter (D – Fairport) campaign aimed at her opponent, Monroe County Executive Maggie Brooks (R – Webster).   Each is running for the newly drawn NY-25th Congressional District that comprises most, but not all, of Monroe County.

The ad begins:

“Another state audit of Maggie Brooks and Monroe County.  Patronage at the Water Authority.  Scandal at the airport.  Up to $1 million stolen and 15 arrested in Robutrad scandal.”

It goes on to reference, with the help of a video and audio clip from a local TV newscast, the resignation of two airport directors and concludes by stating: “Scandals, Too High a Price.  We Just Can’t Trust Maggie Brooks.”

“I think the 30-second attack ad that hit the airwaves today is a new low in politics,” Brooks said in response.  “Certainly Mrs. Slaughter by releasing this ad today has set the tone for political mudslinging in this campaign.  To me, that is very sad it’s very disappointing.  It shows me who Louise Slaughter has become after 25 years in Congress, and honestly, it says more to me about her failed 25-year record in Congress than anything else she could say. I would have expected better from Louise.”

When immediately asked if Ms. Brooks thinks her own record opens the door to such attacks. she responded by saying:

Rep. Louise Slaughter Campaigns in Rochester
Rep. Louise Slaughter Campaigns in Rochester

“Everything that was focused on in that ad is old news.  Voters in this community have demonstrated in multiple elections that they trust my leadership and judgment when it comes to dealing with people that violate public trust.  I think the voters know otherwise. They've demonstrated otherwise they do trust me, my leadership, and my judgment.  They know that we've acted appropriately when individuals have violated public trust.”

Rep. Slaughter was in Washington, D.C. Wednesday, but Slaughter’s campaign spokesman countered Brooks’ defense with this statement:

"This is not old news. In fact, the first scandal referenced in the ad was from a news report last week. This is a constant and ongoing culture of corruption where taxpayers are burdened with the cost of Maggie's scandals, and Maggie Brooks refuses to take responsibility."

The back and forth is sure to continue over the next two months as each campaign positions itself for October debates and Election Day.  The Brooks campaign has yet to air a TV ad, but campaign manager Noah Lebowitz tells 13WHAM News they intend to “in the next few days.”

Media and Communications Professor Tom Proietti said this of the ad:

"Many people will categorize this as a negative ad. But I think the way it's been assembled is probably not nearly as negative as it is accurate,” Proietti said. “The Louise Slaughter camp is going to have to figure out how effective this is and how risky this strategy is, because it's not Louise Slaughter style. It's not consistent with her brand.”

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