Businesses set for last-minute Valentine's shopping
Updated: Friday, February 14 2014, 09:37 AM EST
Rochester, N.Y. - Local business owners said the only kind of Valentine’s Day shoppers are last-minute shoppers.
“It’s like organized chaos—that’s a nice way to put it,” said Carmel Dougherty, owner of Fabulous Flowers and Gifts.
The shop spends weeks preparing for the holiday but every year Cupid brings a wave of madness.
Dougherty said, “We're pretty much a full house of people working and customers coming in, calling-it's a buildup, a big build up.” –Then, the rush of customers comes all at once.
“Nobody wants cupid to come early no one wants cupid to go late so it's, it's a pressure just to get everybody out,” Dougherty said.
Nearly all of the store’s orders and pickups are made the day before or on Valentine’s Day.
“Very tough,” Dougherty said, “it's a guessing game because you don't know how many people are going to come in and buy, what color roses are hot this year, what aren't— so it's between a gamble and a guess”
This year, flowers are the most sought after gift, doubling sales for red roses. The second most popular is candy.
The line at Stever’s Candies led all the way out the door.
“It’s definitely a lot more gentlemen coming in and everybody kind of waits until the end,” owner, Kevin Stever said. “I don’t think they know where to hide anything—so we’re all the same we just do it at the last minute.”
Stever said his shop starts prepping for Valentine’s Day right after Christmas but people still wait until the week of to shop.
Last year, the average person spent about $130 on Valentine’s Day gifts but that is expected to climb.
Local business owners said already, sales have been the highest they’ve seen in several years.