Avon Still In Play For “Project Wave?”

Reported by: Sean Carroll
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Updated: 1/25/2012 9:06 pm

Avon, N.Y. --- Most speculation surrounding this still mysterious “Project Wave” has it landing at the Genesee Valley Agri-Business Park in the Town of Batavia.  Savvy observers of this project (including The Batavian) have deduced that Pepsi Co. is behind the deal and that it will represent Pepsi’s first significant venture into the booming U.S. Yogurt market.

13WHAM News has now learned about a second site barely 25-miles from Batavia that is still considered a “finalist” in the competition for the hundreds of jobs this project could bring to the region.

"We, along with Genesee County, are a finalist,” Livingston County Development Group’s Executive Director Patrick Rountree said.  “We've been still told that we're not out of it."

Rountree is speaking of a potentially 200-acre site in Avon next to the Barilla Pasta Plant that is already responsible for some 200 jobs in the region.  It is a site that is “build-ready” as Rountree puts it, with all the proper zoning and infrastructure in place.

"If they chose this site, and we made it very clear, literally they could plug in and all the utilities are in the ground and there's no infrastructure needed here or at the sewage treatment plant," Rountree explained.

That could be seen as an attractive selling point since this week U.S. Senator Charles Schumer announced his push for $300,000 to $500,000 in USDA funds for infrastructure improvements at the Batavia Ag-Park site.  In a letter to the USDA Sen. Schumer characterized the sewer and road upgrades he’s requesting “a critical infrastructure need in Batavia.”

The support of a U.S. Senator and the fact that dirt is actually being moved at the Batavia site appears to indicate Project Wave’s final destination may only be a formality at this point in the process.  Yet Rountree and his team are staying optimistic after an aggressive pitch that included top representatives from Barilla.

"When you can talk from the sense of someone who's gone through this, we were surprised that we didn't have the deal right after that phone call because he said there is not a promise that Livingston County makes that they do not exceed their delivery," Rountree said.

Malachy Coyne of Coyne Farms
Malachy Coyne of Coyne Farms

All Good News For Dairy Farmers

"I think it’s great to know Livingston County has a chance at it," Malachy Coyne of Coyne Farms in Avon said. 

Coyne Farms has been in operation since 1922 and with 1,000 cows and 2,000 acres of land they are a rather large mid-sized dairy operation.  For Coyne and his team it doesn’t matter so much where this “Project Wave” ends up, so long as it’s in the region.

"I think for the dairy industry in this area specifically it spells a good feeling about long-term stability," Coyne explained.  "To have end-product manufacturing this close, it just adds to the confidence that we can invest in our own farms long-term and be able to be in business."

Confidentiality agreements prevent the company behind this project and many local leaders from saying where exactly this process stands and who is behind it.  Sources close to the ongoing negotiations suggest that a formal announcement could still be a couple months away.

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