(AP) - Fox is challenging ESPN with a 24-hour sports cable network called Fox Sports 1, set to launch in August.
Fox proved television was ready for a fourth major network, and Fox News took on CNN.
The company wants to remind everyone of its record as it challenges ESPN with Fox Sports 1, a 24-hour sports cable network set to launch Aug. 17.
"We're coming in trying to take on the establishment," Fox Sports executive vice president Bill Wanger said. "It's no different than Fox News or Fox Broadcasting back in the '80s. We're going to have to scratch and claw our way all the way to the top."
Starting in 2014, FS1 will start broadcasting Major League Baseball games, including part of the postseason. It will show some NASCAR Sprint Cup Series races as early as 2015, with other NASCAR events on the air from the start.
"We believe we've amassed enough live events and can package and put programming around it where we can have scale," Fox Sports co-President Randy Freer said. "We can have significance. We can be a major player in the market."
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