(13WHAM-News) - A movement to create a national day of giving on November 27, 2012, the Tuesday after Thanksgiving, called #GivingTuesday, will be the first of its kind, according to the Philanthropy Journal.
It coincides with the start of the holiday shopping season.
#GivingTuesday aims to use social media to create a national movement dedicated to giving.
Last year, Black Friday brought in over $52 billion and Cyber Monday sales topped $1.25 billion. #GivingTuesday aims to have a stake in the total money spent during the shopping weekend.
Leaders in philanthropy, social media and grassroots organizing joined with 92nd Street Y to explore what works in modern philanthropy and how to expand that.
"Communities like ours are about opening doors and bringing people together," said Sol Adler, 92Y Executive Director. "#GivingTuesday allows us to create a new kind of community - across geographical borders - around the idea of ‘doing good.'"