McDonalds is urging franchisees to keep their stores open on Christmas Day.
According to an internal memo obtained by Ad Age, McDonald's is pushing franchisees to open on Christmas in a bid to lift December sales.
"Starting with Thanksgiving, ensure your restaurants are open throughout the holidays," reads the Nov. 8 memo from McDonald's USA Chief Operating Officer Jim Johannesen. "Our largest holiday opportunity as a system is Christmas Day. Last year, [company-operated] restaurants that opened on Christmas averaged $5,500 in sales."
In the article, McDonald's spokeswoman Heather Oldani said the company does not comment on leaked documents or information, but added, "However, our restaurants will be open to serve our customers when and how they need over the holidays."
