The next time you go to the movie theater you might see an ad during the previews designed to inspire you to become a firefighter.
One of the ads asks, "Is there a fire in you?"
The recruitment campaign, including TV commercials named "Why I Volunteer," highlights real-life volunteer firefighters and the important work they do every day.
They are designed to attract 15,000 new volunteer firefighters to address a statewide shortage.
The campaign was made possible by a $4.2 Million U.S. Department of Homeland Security Staffing for Adequate Fire and Emergency Response (SAFER) grant. It is sponsored by the Fireman's Association Of New York.