Rochester, N.Y. - Greater Rochester International Airport's director unveiled a new logo for the airport on Saturday night.
The main design element in the new logo incorporates the International Civil Aviation Organization airport code KROC. The KROC code currently appears on boarding passes and luggage tags for people heading in and out of the airport.
The logo was designed by Monroe County's graphic designer.
"Our Airport is in the midst of exciting changes, said Greater Rochester International Airport's Director Michael A. Giardino. "Improvements to the ticketing lobby, a new concession and the confirmation of intent that Southwest Airlines will maintain operations in ROC as they convert over AirTran Airways' operations are just a few. The new ROC logo will serve the future of this airport well."