RIT Grad's App Helps Gift Givers

Reported by: Adam Chodak
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Updated: 12/13/2012 2:11 pm
Rochester, N.Y. - It's something many of us dread - receiving a holiday gift we don't want.

An invention by an Rochester Institute of Technology graduate could put an end to all of that. Joe Peters co-founded Iterative Ideas, and created the "Spoil Me" app, with some guidance from Richard DeMartino, director of RIT's Simone Center for Student Innovation and Entrepreneurship. The app allows users to select gifts from any store, make wish lists, then send the wish lists to Facebook friends.

The light bulb went off for Peters while he was shopping for his girlfriend, Mindy Bader.

"I'd text him stuff, I'm not very subtle," Bader said. "I would hope that he'd get me something I'd like."

"I'd always forget," Peters said. "Where did she send that to me? Why don't I make an iPhone app?"

Spoil Me creates a list, and marks off items that someone bought, but it doesn't tell you what's been bought, or who bought it.

Peters and his design team plan to expand the service beyond Facebook and iPhone with an Android version to be developed in the next few months.

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