Victor, N.Y. - The anticipation of those $3 million Super Bowl ads was a big draw this year.
Which Super Bowl ads were most successful depends on the viewer, according to marketing experts at Dixon Schwabl.
"Ads resonate with different people in different ways," said Dion Pender, the chief creative officer at Dixon Schwabl. "My wife and daughter were laughing at ads that I wasn't."
The Victor-based public relations and marketing firm held an ad viewing and discussion with its employees Monday morning. At issue, which ads were hot, and which were not.
Among the more popular was Clint Eastwood's Chrysler spot at halftime.
"His story, his comeback story was really powerful," Pender said.
"The legendary 'Rocky' themed spot was very engaging," Pender added. "The Doritos ads are always good for a laugh."
While some ads were compelling, Pender said creativity fell short in some spots.
"How many times can you use animals in a funny way," Pender said. "How many times can you use babies in a funny way. How many times can you really exploit women in that way and think that every man fits that stereotype."
