Valentine’s Day Spending - Second Only To Christmas

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Updated: 2/15/2012 11:12 am
Rochester, N.Y. – For some local businesses, Valentine's Day was about love, and well, business too.

Locally, at Chocolate and Vines on University Avenue, a packed house meant the kitchen was in a kind of controlled chaos--which is a good thing.

Co-owner Mickey Goldberg says Valentine’s Day keeps their wine and chocolate bar going. “You hope you do everything right the rest of the year, so this time of the year, you're not all panicked you know?”

On a national scale, almost 20 percent of costumers purchased jewelry this year, which totaled $4.1 billion. Shoppers spent a projected $3.5 billion on a night out, $1.8 billion on flowers and $1.5 billion on candy, according to the National Retail Federation.

Valentine’s Day is only second to Christmas in terms of merchandising.
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