Rochester, N.Y. — Cyber Monday generally presents consumers with a chance to wrap-up holiday shopping with a handful of clicks.
Those clicks simply add to the flurry of activity for online retailers like Crazy Dog T-Shirts of Rochester.
“It’s probably about ten times the normal day,” said owner Bill Kingston.
Managers estimate 2,000 orders were shipped from the company’s Village Gate warehouse by 5 p.m. Monday.
Experts expect Americans to spend $1.5 billion online on Cyber Monday this year. That's up 20 percent from 2011.
“The biggest thing online is if people are taking a week to get their shirts, then they’ll get angry and you get bad reviews,” Kingston said.
To avoid such bad online reviews, his team hustles to get giants sacks of shirts to the shipping door and loaded onto various shipping trucks at the end of each day.
The most popular shirts this holiday season are ones with Youtube names, ugly Christmas sweater shirts and a shirt that when flipped overhead shows a dinosaur.
Home Trends is another local online retailer that has benefited from Cyber Monday.
The company reports that sales have increased approximately 15 percent compared to the same day in 2011.