Rochester, N.Y. - This month, Frontier Communications is mailing out 500,000 copies of the Frontier Pages, often referred to as the Yellow Pages, to the Rochester area.
13WHAM has heard from dozens of viewers who say they no longer use the phone book, and consider such widespread distribution to be wasteful.
Many customers aren't aware that they can opt out of receiving the directory. Opting out takes about three minutes, and can be done by visiting YellowPagesOptOut.com.
This week, Frontier's Desiree DeMananicor stressed that they're trying to provide exactly what their customers want.
"We don't want to be bothersome and give people something that they don't want," DeManincor said. "We don't want to print the books and assume the paper, nor the expense. We would appreciate it if people didn't want a book that they go to the Yellows Pages opt-out site."
She added, "For every customer who opts out, we have hundreds who call and tell us they want the directory and value the free service." DeManincor notes that Frontier prints the website for opting out on the book's front cover.
However, that website is not easy to find on the cover. It's in tiny print on the very bottom of the cover, which could be why so few customers seem to know about it.
We asked four women at Marketplace Mall if they were aware of the Opt Out option. None were aware, and one added, "Now that you've shown me, I'm going to go home and opt out, because this it's such a waste."