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Campaign against distracted driving targets businesses

Henrietta, N.Y.- A new campaign aimed at preventing distracted driving among local employees was unveiled in Henrietta Tuesday.

The Ad Council of Rochester is teaming up with the Rochester Business Alliance for their Yeah, youre That Distracting campaign. Instead of focusing on the driver, the campaign focuses on a drivers friends, family, employees and coworkers. The message is simple: if you're talking or texting with someone on the road, hold the conversation until a safer time.

In the United States, distracted driving leads to an accident every 24 seconds. That puts businesses, employees and other drivers in danger. If an accident involves an employee who was acting within the scope of their job, employers can be held liable.

The cost to a business for an employee involved in a distracted driving accident can be extraordinary. A white paper by Aegis Mobility estimated costs for an on-the-job crash being $24,500. Costs could be as high as $150,000 if the crash results in an injury, and $3.6 million per death.

The impacts of distracted driving on businesses and our community are significant but avoidable, said RBA President and CEO Sandy Parker. Employers want to keep their employees safe and steer clear of expensive lawsuits. Rochester businesses can help prevent distracted driving and the Ad Council is giving them the resources to do so in its new toolkit.  

The RBA is also offering seminars for human resource employees to help their companies set up policies to eliminate distracted driving.

Businesses and employees are encouraged to take the pledge to ask, Are you driving? every time they call or text. To find out more, click here.

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Washington Times