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Consumers spending $15.9 billion on Easter

Rochester, N.Y. -- Easter shoppers packed into local stores to grab sweet treats, a big time for businesses to rake in big bucks.

Savoia Pastry Shoppe said it's their second biggest holiday after Christmas.

"I'm picking up cookies for neighbors, my family and some Easter bread," said Elizabeth DiVincenzo of Pittsford.

The owner of Savoia, Kathy Privitera, told 13WHAM the shoppe sells an average of 5,000 Easter breads each year.

Similar to Stever's Candies. Easter is the shop's biggest sales period of the year.

Owner Kevin Stever said they sell thousands of their novelty bacon and eggs, and chocolate bunnies.

Stever's Candies customer Tim Schroth said, "This place is very special. To have gourmet-made chocolate right here at your fingertips is not something you want to miss out on."

According to the National Retail Federation shoppers are expected to spend $15.9 billion this year. A bit lower compared to last year's estimated $17.2 billion.

Both the owners of Savoia and Stever's said their numbers are speaking otherwise.

"I think people are coming out a little more this year than last year," said Privitera. "The economy seems to be a little better, so people are spending a little more, purchasing a lot more Easter bread."

Stever said, "This year it's been a much longer selling time, and time for us to make things and prepare so it's been a little easier. Not as condense as when it's [Easter] in March."

Both shops have been part of the community for decades. Savoia since 1929 and Stever's since 1946.

The owners and shoppers alike say that's what keeps them coming back year after year.

Privitera said, "We're now going into our third and fourth generation of families that have been coming here."

"It makes me feel good that they come in and get our stuff because it's like their family tradition so it's part of their family," said Kaitlynn Merritt, worker at Savoia.

The National Retail Federation reported a majority of the money spent during Easter will go towards groceries for family dinners.

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Washington Times